The Impact of IoT on CRM, from Smarter Data Collection to Better Customer Engagement

Cite this:
HARKAI, A. (2025). The Impact of IoT on CRM, from Smarter Data Collection to Better Customer Engagement. In Proceedings of the International Conference on Economics and Social Sciences. The International Conference on Economics and Social Sciences. Editura ASE. https://doi.org/10.24818/ICESS/2025/018

018-Harkai-221-236

The Impact of IoT on CRM, from Smarter Data Collection
to Better Customer Engagement

The Impact of IoT on CRM, from Smarter Data Collection
to Better Customer Engagement

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The Impact of IoT on CRM, from Smarter Data Collection to Better Customer Engagement

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The Impact of IoT on CRM, from Smarter Data Collection
to Better Customer Engagement

The Impact of IoT on CRM, from Smarter Data Collection
to Better Customer Engagement

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A Conceptual Approach Based on the VISCOM Model

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Intergenerational Approaches and Organisational Behaviour
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