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The Impact of Artificial Intelligence on Relationship Marketing in the B2B Market

Proceedings

The Impact of Artificial Intelligence on Relationship Marketing in the B2B Market

Proceedings

Cite this:
BREAZU, T., CETINĂ, I., & MANEA, N. (2025). The Impact of Artificial Intelligence on Relationship Marketing in the B2B Market. In Proceedings of the International Conference on Economics and Social Sciences. The International Conference on Economics and Social Sciences. Editura ASE. https://doi.org/10.24818/ICESS/2025/011

011-Breazu-129-141

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The 9th ICESS
18-19 June 2026

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