Cite this:
GOGA, E., ORZAN, M. C., GOGA, C., (BIZON) STAN, C. C., & TRIFU, D. (2024). The Application and Efficiency of Neuromarketing Tools in Marketing Research: A Comprehensive Review and Future Research Agenda. In Proceedings of the International Conference on Economics and Social Sciences. The International Conference on Economics and Social Sciences. Editura ASE. https://doi.org/10.24818/icess/2024/090