• Emerging Trends and Impacts: A Bibliographic Analysis of Generative AI in Marketing

  • Understanding Consumer Behaviour in the Digital Era: A Literature Review

  • A Data-Driven Approach: Assessing the Relevance of AI Algorithms in Tailoring Personalised Content for Social Media Users

  • Green Deal Era: Exploring Environmental Attitudes and Ecological Behaviour

  • Navigating Online Success: Assessing the Impact of Google and Meta Ads on a Family-Owned Pharmacy Chain in Romania

  • The Application and Efficiency of Neuromarketing Tools in Marketing Research: A Comprehensive Review and Future Research Agenda

  • A Study of Consumer Trust in Online Reviews and Social Media Comments in the Age of Artificial Intelligence

  • Empathy in Marketing: A Customer-Oriented Approach based on Authenticity

  • Generational Perspectives on Sustainable Consumption: Exploring Consumer Behaviour of Millennials and Generation Z

  • National Examination in Romania between 2017 and 2023 – A Microdata Analysis